I am Victoria and on Friday I participated in the Popup Lab Workshop “Basic Digital Day”. The Popup Lab shows medium-sized companies in times of digitalization how to develop innovative ideas and successful business models. The workshop “Basic Digital Day” was divided into two phases. The first part “Data protection to go” dealt with why data protection is needed and how companies have to deal with it. We were shown how to create a website in compliance with DSGVO and what to look out for.
The second part was about social media and how a company can use it, e.g. to advertise their own products or as a means to get new potential employees. Here we analyzed the four major social media platforms for companies, which include Facebook, Instagram, Linkedin and Xing. We learned what kind of posts are best received on which platform (text, image, video) and at what times it is best to post so that you reach as many people as possible.
I really enjoyed the workshop and learned a lot of new things. As I am part of the Social Media Team, I will definitely be able to use my newly acquired knowledge for the Trainee Blog soon.