Our new stu­dy cour­se Di­gi­tal Busi­ness Management


my name is Me­lina Gens­ler, I am 22 ye­ars old and star­ted my dual stu­dies in Busi­ness Ad­mi­nis­tra­ti­on-Di­gi­tal Busi­ness Ma­nage­ment at TecAlliance GmbH in Wei­kers­heim in Sep­tem­ber 2019. In the fol­lo­wing re­port I would like to tell you what I have ex­pe­ri­en­ced in the past 5 months.

It all star­ted in Sep­tem­ber with the on­boar­ding. Sin­ce the­re is a se­pa­ra­te blog ent­ry for this, I don’t want to go into it in detail.

At the be­gin­ning of Oc­to­ber I star­ted my stu­dies at the DHBW Mos­bach – Cam­pus Bad Mer­gen­theim. Bes­i­des the in­tro­duc­tion day and the Er­sti-Par­ty we were al­lo­wed to par­ti­ci­pa­te in an ex­cur­si­on to the Heil­bron­ner Bun­des­gar­ten­schau al­re­a­dy on the se­cond day. The­re we were sup­po­sed to “search” for di­gi­ta­li­sa­ti­on and la­ter on we had to ex­plain to our fel­low stu­dents in form of a pre­sen­ta­ti­on in which are­as the BUGA di­gi­ta­li­sed. My lec­tures in the first th­ree months con­sis­ted main­ly of eco­no­mic ba­sics such as busi­ness ad­mi­nis­tra­ti­on, eco­no­mics, fi­nan­cial ac­coun­ting, law etc. In ad­di­ti­on, we had lec­tures on sup­p­ly chain ma­nage­ment and di­gi­tal busi­ness ma­nage­ment, in which we were in­tro­du­ced to terms such as Big Data, Block­chain and In­ter­net of Things. In ad­di­ti­on, the­re were weekly lec­tures by re­pre­sen­ta­ti­ves of va­rious com­pa­nies who ex­plai­ned to us whe­re and how di­gi­ta­liza­ti­on is im­ple­men­ted in their com­pa­nies (among others, Dr. Flo­ri­an Schwarz and Chris­ti­an Krau­se were also pre­sent at DHBW). The lec­tures in Mar­ke­ting and Eco­no­mics are in English.

In the cour­se of my first se­mes­ter I al­re­a­dy had to pro­du­ce some pre­sen­ta­ti­ons and pa­pers, for ex­am­p­le a se­mi­nar pa­per about ma­chi­ne lear­ning and its im­ple­men­ta­ti­on at TecAlliance GmbH.

Sin­ce Ja­nu­ary 2020 I am in my prac­ti­cal pha­se. It star­ted with lear­ning the ba­sics of HTML and Ja­va­Script tog­e­ther with the other stu­dents and trai­nees from the first year. Af­ter­wards we were taught Java. As my cour­se of stu­dies does not in­clude pro­gramming, I had the op­por­tu­ni­ty to as­sist Jens Paul in the Sa­les De­ve­lo­p­ment de­part­ment in the pre­pa­ra­ti­on of cost and pro­fit forecasts.

At the be­gin­ning of Fe­bru­ary I will be go­ing to Co­lo­gne for one week to work in the Sa­les Ser­vice de­part­ment. At the end of Fe­bru­ary I will go to Mu­nich to work in the purcha­sing de­part­ment. I’m re­al­ly loo­king for­ward to get­ting to know the other lo­ca­ti­ons and gai­ning new ex­pe­ri­ence be­fo­re I have to go back to the DHBW in March.

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