Hel­lo, my name is Ma­rie. I am stu­dy­ing Di­gi­tal Busi­ness Ma­nage­ment in my 2nd se­mes­ter at DHBW Bad Mer­gen­theim. In the me­an­ti­me, I’m back in the theo­ry pha­se af­ter my 1st prac­ti­cal pha­se en­ded the week be­fo­re last.

I spent the first 1.5 months of the prac­ti­cal pha­se at Tec­Com and Te­cR­MI in mar­ke­ting. The­re I hel­ped with the crea­ti­on of fly­ers, power­points and mai­lings. I was also able to learn about Ado­be Il­lus­tra­tor and in­de­pendent­ly crea­te a pos­ter for trade fairs.

I busi­ness unit. The­re I lear­ned how to wri­te in­voices and of­fers and how to crea­te new cus­to­mers in CRM (Cus­to­mer Re­la­ti­onship Management). 

Du­ring my prac­ti­cal pha­se, I also work­ed in the social media trai­nee team for the first time. The­re I was able to edit the Trai­nee Tracks page and crea­te con­tent for the va­rious social media plat­forms. In par­ti­cu­lar, we re­vam­ped our Tik­Tok ac­count.

In con­clu­si­on, I can say that I re­al­ly en­joy­ed the prac­ti­cal pha­se be­cau­se I was able to work in the va­rious busi­ness units right from the start. This prac­ti­cal pha­se also al­lo­wed me to ap­p­ly theo­re­ti­cal prin­ci­ples from uni­ver­si­ty in practice.