Experience report Theresa
Product Marketing Manager
I started my professional career in 2018 with a dual study programme in online media at TecAlliance. I made this choice because the course is very broad and therefore offers many opportunities for the future. This assumption was confirmed during my studies, during which I also completed various activities in the practical phases: creation of e‑learning videos, front-end development, UX analysis of an existing solution and much more. But even after my studies, different options were open as to which direction I could develop. In the end, after finishing my studies in October 2021, I was taken on in the position of Product Marketing Manager at the Order Manager business unit. Since then, I have been able to develop a lot, as I am now an integral part of a BU and have my own area of responsibility that I can help to shape. My tasks vary greatly from quarter to quarter as we work according to OKRs (Objectives and Key Results) and therefore our goals can change with the new quarter. As part of my position, I work on organising events, creating newsletters, developing communication concepts for new product features, designing presentations and documentations, conducting customer interviews, etc. I like the fact that I have a lot of experience in this field.
What I like about my job is that it is very varied and therefore never boring. In my position, I come into contact with many different colleagues within my BU, but also outside of it, as I act as an interface between my BU and central marketing. I also appreciate the autonomous work and the flexibility that my job brings.