Bachelor of Arts Business Studies – Marketing Management (m/f/d)
Dual Study Programm at DHBW Mannheim
Start of studies
starting September 2026
many elective courses
Duration
3 years
210 ECTS-points

What should you bring with you?
- You are interested in how psychological processes influence decisions
- You want to develop creative solutions for complex challenges in marketing and sales
- You are interested in the effects of digitalization on marketing and sales
- You have a general qualification for university entrance (A‑level) or a comparable qualification
Languages
Topics of interest
German (level C1)
English
Business Administration
Marketing
Data collection and analysis
Reading English technical literature
IT
What do we offer?
Flexible workhours
Studying current topics & trends
Company pension plan
Comprehensive onboarding
Meal allowances
Excellent chances of being hired
Fuel vouchers
Housing allowances
Friendly & informal atmosphere
Independent work in international teams
Rotation to our locations
Support for further training
What our Trainees say about TecAlliance

Lukas
Applied Computer Science

Leon
Applied Computer Science

Robin
IT specialist for application development

Marcello
Information Technology Specialist – Application Development

Philipp
Applied Computer Science
I started my training as an IT Specialist for Application Development in September 2022. Since then, I have learned a lot and have become more familiar with TecAlliance. Our trainers are always available to help us and provide the best solutions for our questions. I’m really happy to be a part of TecAlliance and I’m looking forward to the upcoming year!

Erwin
IT specialist for application development

Ioanna
IT specialist for application development

Mona
Applied Computer Science
I have been training as an IT specialist for application development for 5 months. Since then, we have been independently acquiring new knowledge on various projects in the learning office. At intervals of a few weeks, different trainers come to us to help with any problems. The great colleagues as well as the pleasant working atmosphere make TecAlliance a good place to learn right from the start.

Johannes
IT specialist for application development

Workshops
Learn basic programming and get to know TecAlliance

Why TecAlliance?
These opportunities have convinced us of TecAlliance

Events
Meet us at a trade fair and talk to us on the spot.