Work­shop Fair Berlin

Hey, my name is Mo­ritz and I am stu­dy­ing in­dus­tri­al en­gi­nee­ring in the 4th se­mes­ter. Cur­r­ent­ly I am wri­ting my se­cond pro­ject work T2000 in the sa­les area and I am in­ves­ti­ga­ting the uni­que sel­ling points of the RMI so­lu­ti­on com­pa­red to com­pe­ti­ti­ve products.

For this re­a­son I was al­lo­wed to par­ti­ci­pa­te in the work­shop fair in Ber­lin last Fri­day. The fair is one of the lar­gest tra­de fairs for au­to­mo­ti­ve parts, ac­cess­ories, ty­res and work­shop equip­ment in Eu­ro­pe. The fair was stret­ched over four lar­ge halls in which many things were of­fe­red, from OE parts ma­nu­fac­tu­rers to who­le­sa­lers to mar­ten de­fence in­for­ma­ti­on stands. The TecAlliance was also re­pre­sen­ted here with the RMI (Re­pair and Main­ten­an­ce) So­lu­ti­on. Tech­ni­cal­ly in­te­res­ting ve­hi­cle parts such as tur­bo­char­gers or trans­mis­si­ons were ex­hi­bi­ted at a wide va­rie­ty of booths, so the tra­de fair also had a lot to of­fer for tech­no­lo­gy enthusiasts.

In con­clu­si­on, I can say that the vi­sit to the fair hel­ped me a lot to dis­co­ver the la­test trends in the IAM (In­de­pen­dent Au­to­mo­ti­ve Af­ter­mar­ket), to get to un­der­stand mar­ket com­pa­n­ions and abo­ve all to un­der­stand the mar­ket in a bet­ter way.

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