Prac­ti­cal pha­se in Marketing

Hel­lo ever­y­bo­dy, my name is La­ris­sa and I am stu­dy­ing In­ter­na­tio­nal Busi­ness-In­dus­tri­al Sa­les & Mar­ke­ting at the DHBW Mos­bach in Bad Mer­gen­theim. I am cur­r­ent­ly in my third and fi­nal year of stu­dies. This me­ans that in the next prac­ti­cal pha­se I will start wri­ting my ba­che­lor thesis.

But be­fo­re I start, I spent a prac­ti­cal pha­se in mar­ke­ting in Co­lo­gne. The­re, I re­cei­ved a lot of in­sight into dif­fe­rent tasks: By en­t­e­ring meta data on the web­site, I was able to gain a rough over­view of how to use Word Press. I also wro­te a press re­lease and ad­ap­ted do­cu­ments to the TecAlliance de­sign. The most fun for me was the sup­port du­ring the tra­de fair plan­ning. In this field I had to crea­te check­lists for tra­de fair ma­te­ri­al and then pre­pa­re it for the tra­de fairs. I also had to crea­te the name tags for my sa­les col­leagues and ob­tain of­fers for tra­de fair roll-ups, com­pa­ny shirts and much more. Apart from that, I was able to give free rein to my crea­ti­vi­ty by pro­vi­ding ide­as for the de­sign of the new tra­de fair trai­nee roll-ups and the TecAlliance pads.

All in all, the prac­ti­cal pha­se in mar­ke­ting was very va­ried and I re­al­ly en­joy­ed it!

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