Mat­thi­as in Marketing

On the 17th and 18th of July I was able to look at our mar­ke­ting de­part­ment. Af­ter a friend­ly gree­ting, the mar­ke­ting team as­ked me what I would like to see. As cla­ri­fied what was im­portant to me it was syn­ony­mous al­rea­dy star­ted. I got a brief over­view of the tasks in­vol­ved in mar­ke­ting. Of cour­se, it didn’t stay at the theo­ry the­re were some ex­ci­ting tasks that I did with the em­ployees. So we ad­ap­ted the ca­re­er side of our com­pa­ny. This was very in­te­res­ting be­cau­se we used the same “Con­tent Ma­nage­ment Sys­tem” for our blog and I al­ways wan­ted to look be­hind the TecAlliance web­site. Ano­t­her task of mar­ke­ting is the crea­ti­on and dis­patch of the va­rious TecAlliance news­let­ters. Here I was able to sup­port the team in which I crea­ted a sta­tis­tics about the send and open rate and put the Ita­li­an and Spa­nish trans­la­ti­on into the new DMM (Data Ma­nage­ment Mo­du­le) News­let­ters. Ano­t­her task is the vi­su­al de­sign of our com­pa­ny brochu­re. Sin­ce we are an in­ter­na­tio­nal com­pa­ny, the brochu­re is avail­ab­le in some lan­guages. From time to time new lan­guages ​​are ad­ded. Now the brochu­re is avia­ble in Rus­si­an. Sin­ce the for­mat­ting af­ter the trans­la­ti­on was no lon­ger op­ti­mal, it was now ad­jus­ted by us so that the prin­ting can take place. In or­der to be pre­sent in the di­gi­tal world as well, Post is pos­ted re­gu­lar­ly around the TecAlliance in all social media plat­forms. An in­fo­gra­phic has been pos­ted on the Face­book, Lin­kedIn, Twit­ter and Goog­le+ pa­ges un­der hash­tag #in­si­de­Te­cAl­li­an­ce. Even if it is not al­ways no­ti­ce­ab­le mar­ke­ting is re­pre­sen­ted ever­y­whe­re. The Vo­ca­tio­nal Training Team also re­gu­lar­ly coope­ra­tes with mar­ke­ting. To make this work even bet­ter, I should think about how we can im­pro­ve the pro­cess of ma­te­ri­al or­de­ring. Sin­ce we tra­vel a lot on fairs and in schools, we al­ways need en­ough ma­te­ri­al that we can dis­tri­bu­te. In or­der to avoid bot­t­len­ecks, it is im­portant to or­der new ma­te­ri­als in good time. For this pro­cess I have a pro­cess se­quence and a ta­ble cal­cu­la­ted by the event date when to be or­de­red at the la­test to mar­ke­ting. As the last task, I was al­lo­wed to rape a few ide­as for pos­si­ble pri­zes for a raffle.

I had two very in­te­res­ting days at mar­ke­ting and would like to thank the who­le team again. In this sen­se “ONE TEAMONE TECALLIANCE”.

Matthias F.

Ich bin Matthias, 22 Jahre alt. Meine Ausbildung zum IT-Systemkaufmann bei der TecAlliance GmbH habe ich im September 2015 begonnen. Seit dem konnte ich viel erleben und meine Wissen in sämtlichen Teilen der IT und dem Kaufmännischen Wesen verbessern.

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