Last Sunday Patrick, Kerstin and I (Nadja) successfully participated in the Krautheim Spring Fair.
The fair itself has been around for a long time. This year, however, the special feature was that for the first time companies were able to rent a stand to provide information about their vocational training or dual study courses.
On Sunday morning Patrick and I drove to Krautheim in the VW bus full of trade fair material. After arriving we were greeted by Kerstin and then the booth construction started. We had our place with three other companies on top of the stage of the Eugen-Seitz-Bürgerhaus. Everything was ready and the fair finally started. To my relief we had all necessary materials with us.
Our first visitors who enjoyed Gummy bears and promotional gifts in the form of “glowing crayons” were children. Since the Krautheim Spring is a family festival, most of the visitors were families with children. I always had to smile when parents gave their children the highlighter flowers with the words “these are crayons for painting”.
The fact that at first only people visited who were not interested in training, changed little at the beginning. There were a few young people who soon had to take care of career planning, but slowly we began to worry that things would stay that way throughout the day. Since there wasn’t much going on, Patrick and I were allowed to have a look at the other stands at the fair. On our tour we had interesting conversations with some other trainees. Later they often paid us a return visit.
But after lunch things started to become way better. Suddenly the community centre was very crowded and many newcomers were interested in an apprenticeship or a dual course of study. Some parents and grandparents regretted that their children or grandchildren were not present, although they will soon be finished with school and will then have to decide on their future.
At the end of the fair day we had some interested people at our stand and we were able to dismantle it at 5 p.m. with a clear conscience, as we were able to reach some potential applicants after all.
Even if the fair did not look very promising from the visitors at the beginning, this changed during the course of the day. It had probably not really got around to the potential target group that this year for the first time companies could rent a stand at the fair to advertise apprenticeships or courses of study. I hope word gets around until next year.